At Celsia, the commercialization of energy transcends the traditional concept of buying and selling the service to a cycle of in-person and digital support that makes us allies in energy efficiency for our clients.
GRI (3-3) At Celsia, we incorporate products and services that create value, providing well-being to households, facilitating the productivity of companies and contributing to sustainability in cities, with policies and goals that seek the comprehensive management of commercial risk, from negotiation to delivery of products and services to both wholesale and retail market clients.
and Retail
and Retail
Retail Commercialization
GRI (3-3) The Retailer represents the users of the electricity service in the national market, when managing the acquisition and transportation of energy from production points to client-consumption points, to satisfy their lighting, conservation, transformation, entertainment needs and quality of life at home, as well as commerce, industry and government entities.
As it is a basic service, the electricity provision in Colombia is subject to the guidelines of the Ministry of Mines and Energy, the regulations of the Energy and Gas Regulation Commission (CREG, in Spanish) and the supervision of the Superintendencies of Residential Public Utilities and Industry and Commerce. The regulations are aimed at satisfying the client’s requirements in terms of their connection, attention to their energy needs, the availability of physical and virtual relationship channels, the content of the bill and compliance with the Uniform Conditions Contract.
Celsia serves non-regulated clients in Colombia and large clients in Panama, who present a monthly demand of more than 100 kW. In Colombia, non-regulated clients are also considered those who consume more than 55,000 kWh per month.
In Colombia, Celsia serves regulated clients in the municipalities where it has coverage with its own networks:
Our Management
GRI (3-3) (2-23) (2-24) Celsia stands out for its compliance with the standards that impact the quality of the services it provides; diligent Client Service; market development and sustainability; those of our allies and of products and services based on cutting-edge technology that contribute to maintaining a neutral environmental impact.
Celsia’s Service Portfolio includes products and services that improve the quality of life in homes and productivity in companies, focused on efficiency in the use of energy, the availability of service support and the development of sustainable energy solutions, including:
- Conventional energy, self-generation, backup energy and solar energy;
- Electric mobility: vehicles and charging stations;
- Thermal district and co-generation;
- Energy solutions: electrical projects, efficient lighting, backup energy and others;
- Smart Home Line and technology with efficient appliances, audio and video products, sirens/alarms, computers, printers, mobile phones, consoles, and video games.;
- Internet service in municipalities of Valle and Tolima, Colombia; and
- Sewerage service in Serena del Mar, in Cartagena, Colombia.
Likewise, our billing and collection processes allow the incorporation of services provided by third parties into the energy account, such as:
- Collection of the public lighting tax;
- Sewerage services in Serena del Mar;
- Security and citizen coexistence rate in Valle del Cauca and the surcharge per kilowatt/hour consumed;
- Cleaning fee; and
- Massive credit products (Celsia Store) and insurance.
Access to Energy
At Celsia, we serve clients with regulated energy in the Departments of Valle del Cauca and Tolima, Colombia, by managing the connection in accordance with the regulations of the Energy and Gas Regulation Commission, in a timely manner and without discriminating clients, providing continuous, reliable and secure service.
SASB IF-EU-240a.1 SASB IF-EU-000.A
SASB IF-EU-240a.3
previously disconnected, whose service was restored within 30 days from the date of power outage.
were restored within 30 days.
among Residential Clients due to non-payment of their bill.
SASB IF-EU-240a.1 SASB IF-EU-000.A
Number of Clients
Income per Type of Client
(COP million)
Average Electrical Rate per kWh of electricity
(COP/KWh)
Energy Sold
(GWh)
SASB (IF-EU-240a.4) Some external factors that impact access to energy service and its conservation are:
High Probability
and Minor Impact
High Probability
and Minor Impact
- Public-order problems and epidemiological risks;
- Natural and environmental factors.
Moderate Probability
and Low Impact
Moderate Probability
and Low Impact
- Lack of opportunity in payments, due to decreased income in households and companies, unemployment, illness and inflation.
Low Probability
and Significant Impact
Low Probability
and Significant Impact
- High dynamism of legal and regulatory standards;
- Unavailability of networks near the client’s location.
Low Probability
and Minor Impact
Low Probability
and Minor Impact
- Increased management time for field activities;
- Non-compliance of client’s technical requirements.
As for non-regulated clients, there is difficulty in the opportunity for response from other agents, network operators and marketers.
Additionally, we identified some risks and opportunities from the external factors mentioned above:
Risks
- Portfolio impairment, due to non-payment of collections in favor of Celsia and third parties;
- Reduction in the Marketer’s income, due to compliance with regulatory standards, such as the application of the tariff option;
- Difficulty for the delivery of invoices in areas with restricted access (landslide, flood), with the presence of armed groups or epidemiological risk; and
- Mobility of clients with values pending collection.
Opportunities
- Continuous development of processes and tools for client service, management of on-site activities, billing and collection;
- Structuring processes to monitor the collection of services provided;
- Employee training in assertive client service;
- Promotion of client relationship and accompaniment; and
- Use of technological platforms to expedite client service and disseminate topics of general interest.
Principal Results in 2022
We stabilized the Commercial Management System, with the required regulatory and operational adjustments.
We developed photovoltaic-energy projects to supply 95% of the energy demand in the facilities of 293 clients in Colombia, with a capacity of 3 GWh and a cost of COP 9.756 Billion, thereby avoiding the emission of 85.2 tons of CO2 year.
We served 372 clients with self-generation in Colombia and surpluses were recognized as follows: 1.7 GWh to 224 clients in Valle del Cauca, for COP 896 Million; 1 GWh to 142 clients in Tolima, for COP 604 Million and 92 MWh to five clients in other regions of Colombia (Cali, Antioquia and Cundinamarca), for COP 37 Million.
We launched the Vehicle-Charging Corridor for electric trucks and buses on the Buenaventura, Cali and Bogotá route. At the El Papayo substation, in Ibagué, we installed two 180 kW charging points.
We generated energy sales in Colombia for 3,704 GWh: 2,173 GWh in the regulated market (COP 1.6 Trillion) and 1,530 GWh in the non-regulated market (COP 0.8 Trillion).
With CETSA, we served the first regulated client in a market other than our own.
In Central America, we met the goals: USD 14.5 Million in revenue, 19.0 MWp contracted in photovoltaic energy and 29.3 GWh-year of energy for large customers.
We developed electronic billing for clients in Panama.
In Central America, we began commercial operations at the Parque Solar Prudencia Photovoltaic Plant as of January 14, 2022, for a capacity of 9.69 MW and 15.6 GWh-year.
Wholesale Commercialization
GRI (3-3) This refers to the market in which large energy blocks are exchanged among different agents, contributing to reliable supply and efficient energy-price formation. These aspects are essential for the economic growth of society and their proper management leads to the generation of value for the Organization and for Stakeholders.
Wholesale Commercialization allows the sale of generated energy and its firm power (that is, that which is capable of delivering a generation unit with a high level of reliability) available in the short, medium and long term, to ensure income that makes the permanence of existing assets and the development of new projects possible.
Our Management
Long Term:
Short Term:
Reliability or Firm Power:
Other Business Opportunities,
We have a specialized team to plan, analyze risks and markets, as well as fuel supply (gas, coal or liquids) management, required by our thermal plants, which are the starting point for evaluating short., medium- and long-term signals that we use in the operation of the Spot (short-term) Market, in the commercialization of contracts (long-term market9, the management of the Reliability Market and other markets.
Principal Results in 2022
GRI (3-3)
In Colombia, we achieved 127% compliance with the budgeted Marketing Margin for the Wholesale Business.
We added the Tesorito de Motores Thermoelectric Plant internal combustion to natural gas to the Generation Portfolio.
We incorporated our own and represented solar plants into the Generation Portfolio: Tucanes, Los Caballeros, La Medina, Cerritos and Montelíbano.
In the exclusive Non-Conventional Renewable Energy Sources (FNCER, in Spanish) auctions, organized by the Ministry of Mines and Energy, the Escobal Solar Farm was assigned for a period of 15 years.
We were awarded the offer for 2023 of Celsia Centroamérica in the LPI ETESA 01 – 2022 Tender.
We achieved the transfer of power-only contracts from Bahía Las Minas Corp. to Celsia Centroamérica.
We maintain an outstanding rating for management and processes by clients in the energy market.
GRI (3-3) Short-, Medium- and Long-Term Objectives:
Short Term(0 to 2 years)
Retail
In Colombia:
- Encourage our clients to produce energy for their own benefit, the environment and diversify sources of electricity production.
- Continue developing products and services available to our clients.
- Develop solutions that facilitate electric mobility in Colombia as an environmentally sustainable alternative.
- Serve 1.3 Million clients in Colombia with the regulated-electricity service.
- Expand the coverage of the regulated market to clients connected to networks of other distributors.
In Central America:
- Achieve 80 MWp in distributed-generation solutions.
- Achieve income for USD 8 Million annually in distributed-generation solutions.
- Implement the Backup Energy Service in Panama with 4 MW of capacity and gross income of USD 200,000.
- Obtain income for USD 11 Million in Large Client Energy (non-regulated market).
- Begin operations in an additional country in the region.
Wholesaler
- Meet the Marketing-Margin Target set for the Wholesale Business.
- Commercial management in the secondary market of the reliability charge to minimize the impact of scheduled maintenance and failures of the Organization’s generation plants, especially the thermoelectric plants.
- Commercial management of gas for the Tesorito Plant, which allows increasing generation on merit.
- Ensure the contracting of Power and Energy for the Dos Mares Hydroelectric Complex.
Medium Term(3 to 5 years)
Retail
In Colombia:
- Be the ally of our business clients to develop projects that improve the efficiency of their processes.
- Achieve that – between 2023 and 2024 – the sales of regulated energy in markets other than their own are 45 GWh.
- Contribute to the development of electric mobility in Colombia, with solutions that facilitate the growth of electric transport and its future sustainability.
In Central America:
- Achieve 100 MWp in distributed-generation solutions and achieve revenues for USD 10 Million per year.
- Achieve 14 MW in backup power with a Gross Income of USD 1 Million.
- Implement 2,000 tons of refrigeration with an income of USD 3 Million per year.
- Begin operations in three additional countries in the region.
Wholesaler
- Achieve long-term hiring goals, in accordance with the Marketing and Risk-Management Policy.
- Incorporate the Generation-Project Portfolio that the Organization is developing into Wholesale Marketing Management.
- Increase the commercialization of third-party energy.
Long Term(6 or more years)
Retail
In Colombia:
- Evaluate the Organizations Product and Service Portfolio to incorporate businesses at the forefront of regulations and technological progress.
- Develop comprehensive offers of products and services tailored for different market segments.
- Study the incorporation of new companies in the Colombian Electric Sector that carry out energy- distribution and commercialization activities.
In Central America:
- Have a presence in five additional countries in the region.
Wholesaler
- Explore tools and management models and incorporate those that contribute to the continuous improvement of processes associated with wholesale marketing.
Retail Commercialization: Those transactions carried out between an energy-trading company and the end user, such as homes, shopping centers, industry, among others.
Wholesale Commercialization: These are the transactions between the generating agents and the marketers that represent the end clients.
Regulated Clients: They are, for the most part, residential clients or small businesses with maximum consumption of 55 MWh/month or 100 kW of power.
Non-Regulated Clients: They are large consumers of energy and, due to this condition, they are free to contract the provision of the energy service with the company that offers them a better price in generation and commercialization.
